Social media management
Brand voice, content series and publishing rhythm were shaped around audience behaviour.
Rapa
For Rapa, we brought Social media management and Brand identity together around one clear project objective.
02measured outcome
For Rapa, the scope covered Social media management, Brand identity. Each workstream was treated as part of one connected project supporting the brand’s communication and growth goals.
2 WORKSTREAMSSCOPE VERIFIEDAGENCY PROJECT RECORD
Service scope is based on Nokta İşler project records. Numeric outcomes are shown only where publication is approved.01
WHAT WE DID
2 workstreams, one shared project goal.
Brand identity
This work was designed and produced specifically for the project, based on the brand language and real usage needs.
01 / CHALLENGE
Make the brand’s real character visible at every touchpoint.
For Rapa, priorities, audiences and deliverables were clarified at the start so every output answered the same business problem.
02 / APPROACH
2 workstreams, one project rhythm.
The teams responsible for Social media management and Brand identity worked with one timeline, creative direction and measurement approach.
03 / OUTCOME
A strong communication system was created for consistent use across the brand’s channels.
The completed system was adapted to Rapa’s day-to-day use and delivered as a sustainable foundation that can keep evolving.
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