Advertising account management
Audience, creative variations and conversion tracking were connected in one performance plan.
For British Town, we brought Advertising account management and Social media management together around one clear project objective.
For British Town, the scope covered Advertising account management, Social media management. Each workstream was treated as part of one connected project supporting the brand’s communication and growth goals.
Audience, creative variations and conversion tracking were connected in one performance plan.
Brand voice, content series and publishing rhythm were shaped around audience behaviour.
For British Town, priorities, audiences and deliverables were clarified at the start so every output answered the same business problem.
The teams responsible for Advertising account management and Social media management worked with one timeline, creative direction and measurement approach.
The completed system was adapted to British Town’s day-to-day use and delivered as a sustainable foundation that can keep evolving.
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